The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize mobile digital technologies to engage the consumer and create a memorable brand experience.
Guerrilla marketing focuses on low cost creative strategies of marketing. Basic requirements are time, energy, and imagination and not money. Profits, not sales, are the primary measure of success. Emphasis is on retaining existing customers than acquiring new ones.
Go bananas!
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Thank you for your submission. Please follow the instructions below to upload files to Remedy Media.
Upload your files at: www.remedymedia.co.uk/upload.php"; $fmessage .= "
Username: $bri->email
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This username and password combination will only be valid for 48 hours. If you can't upload your files within this time, please email us at help@remedymedia.co.uk."; // send email to client mail($fmailto, $fmailsub, $fmessage, $fmailhead); }; echo "
We have sent you an email with your username and password details to upload your files.
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